Design philosophy
Design philosophy
Design philosophy
• Humanizing digital experiences
• Humanizing digital experiences
• Humanizing digital experiences
I often ask myself, what does it mean to be a human?
I often ask myself, what does it mean to be a human?
I often ask myself, what does it mean to be a human?
My answer is that we care and caring begins with curiosity and a willingness to learn. My design philosophy is rooted in that belief of staying curious and continuously learning. I’m driven to build empathy for others and design experiences that genuinely reflect care for the people who use them.
My answer is that we care and caring begins with curiosity and a willingness to learn. My design philosophy is rooted in that belief of staying curious and continuously learning. I’m driven to build empathy for others and design experiences that genuinely reflect care for the people who use them.
My answer is that we care and caring begins with curiosity and a willingness to learn. My design philosophy is rooted in that belief of staying curious and continuously learning. I’m driven to build empathy for others and design experiences that genuinely reflect care for the people who use them.
• Design starts from learning
• Design starts from learning
• Design starts from learning
To design, one must take action.
To design, one must take action.
To design, one must take action.
To take action, something must change.
To take action, something must change.
To take action, something must change.
To create change, you must care.
To create change, you must care.
To create change, you must care.
To care, you must listen.
To care, you must listen.
To care, you must listen.
And to listen, you must be willing to learn.
And to listen, you must be willing to learn.
And to listen, you must be willing to learn.
Design method overview
Design method overview
Design method overview
Double diamond framework
Double diamond framework
Double diamond framework
Diverge
Diverge
Diverge
Diverge
Diverge
Diverge
Converge
Converge
Converge
Converge
Converge
Converge
Discover and define
Discover and define
Discover and define
Prototype and evaluate
Prototype and evaluate
Prototype and evaluate
Discover and define
Discover and define
Discover and define
• Discover
• Discover
• Discover
Utilized qualitative interviews with users and stakeholders to uncover pain points in existing processes and workflows. Reviewed market data and published research to deepen understanding of the problem space and inform design direction.
Utilized qualitative interviews with users and stakeholders to uncover pain points in existing processes and workflows. Reviewed market data and published research to deepen understanding of the problem space and inform design direction.
Utilized qualitative interviews with users and stakeholders to uncover pain points in existing processes and workflows. Reviewed market data and published research to deepen understanding of the problem space and inform design direction.
• Problem identification
• Problem identification
• Problem identification
Analyzed data points from the discovery phase to develop research hypotheses that could be explored in greater detail.
Analyzed data points from the discovery phase to develop research hypotheses that could be explored in greater detail.
Analyzed data points from the discovery phase to develop research hypotheses that could be explored in greater detail.
• Core research
• Core research
• Core research
Focus on gaining a deeper understanding of the identified pain points. This phase will involve additional qualitative interviews, surveys, competitive analysis, and literature reviews.
Focus on gaining a deeper understanding of the identified pain points. This phase will involve additional qualitative interviews, surveys, competitive analysis, and literature reviews.
Focus on gaining a deeper understanding of the identified pain points. This phase will involve additional qualitative interviews, surveys, competitive analysis, and literature reviews.
• Data analysis & visualization
• Data analysis & visualization
• Data analysis & visualization
Creating research deliverables that highlight key problems, insights, and workflow discoveries.
Creating research deliverables that highlight key problems, insights, and workflow discoveries.
Creating research deliverables that highlight key problems, insights, and workflow discoveries.
Stakeholder interview
Stakeholder interview
Stakeholder interview
Qualitative user interview
Qualitative user interview
Qualitative user interview
Interview scripts
Interview scripts
Interview scripts
Research planning
Research planning
Research planning
Competitive analysis
Competitive analysis
Competitive analysis
Affinity mapping
Affinity mapping
Affinity mapping
Executive summary deck
Executive summary deck
Executive summary deck
Prototype and evaluate
Prototype and evaluate
Prototype and evaluate
• Ideate
• Ideate
• Ideate
Rapidly ideate on the problem areas uncovered during the research phase. This involves sketching, wireframing, and conceptualizing the user journey.
Rapidly ideate on the problem areas uncovered during the research phase. This involves sketching, wireframing, and conceptualizing the user journey.
Rapidly ideate on the problem areas uncovered during the research phase. This involves sketching, wireframing, and conceptualizing the user journey.
• Prototyping
• Prototyping
• Prototyping
Increase the fidelity from the ideation phase by applying branding elements and using prototyping tools like Figma to incorporate interactivity and simulate real user flows.
Increase the fidelity from the ideation phase by applying branding elements and using prototyping tools like Figma to incorporate interactivity and simulate real user flows.
Increase the fidelity from the ideation phase by applying branding elements and using prototyping tools like Figma to incorporate interactivity and simulate real user flows.
• Evaluating and iterating
• Evaluating and iterating
• Evaluating and iterating
Ideas are evaluated through various testing methods, such as moderated and unmoderated usability studies. Insights from these evaluations inform iterative improvements throughout the design process. Testing is conducted continuously from low to high fidelity screens to ensure the design evolves based on real user feedback.
Ideas are evaluated through various testing methods, such as moderated and unmoderated usability studies. Insights from these evaluations inform iterative improvements throughout the design process. Testing is conducted continuously from low to high fidelity screens to ensure the design evolves based on real user feedback.
Ideas are evaluated through various testing methods, such as moderated and unmoderated usability studies. Insights from these evaluations inform iterative improvements throughout the design process. Testing is conducted continuously from low to high fidelity screens to ensure the design evolves based on real user feedback.
• Handing off the design
• Handing off the design
• Handing off the design
Ensuring the design is successfully implemented requires clear documentation and ongoing communication with development teams to align on functionality, interactions, and design intent.
Ensuring the design is successfully implemented requires clear documentation and ongoing communication with development teams to align on functionality, interactions, and design intent.
Ensuring the design is successfully implemented requires clear documentation and ongoing communication with development teams to align on functionality, interactions, and design intent.
Sketching
Sketching
Sketching
Unmoderated usability study data analysis
Unmoderated usability study data analysis
Unmoderated usability study data analysis
Wireframes
Wireframes
Wireframes
Heat mapping
Heat mapping
Heat mapping
Prototyping
Prototyping
Prototyping
Card sorting
Card sorting
Card sorting
Annotations for dev hand off
Annotations for dev hand off
Annotations for dev hand off
User flows and mental models
User flows and mental models
User flows and mental models
