Is it possible to have an app that transforms the way athletes approach meal prep?
An app that saves them time and money while also keeps them engaged with their nutrition.
Chick’Em All project overview
My role
Product Design, Prototyping, User research
Time frame
Feb 17 - Mar 17, 2025
Scope
Create a minimum viable product (MVP) that enables users to discover new recipes, view key recipe details, order ingredients within the app, and follow step by step video instructions.
Meet Lidia
Lidia is a semi-pro weight lifting athlete with a 9-5 job as an accountant at a local children’s hospital.
“
I need meals that fuel my training and help me recover, but I don’t have the time or energy to figure it all out after a long day at work.
“
What are we even talking about here?
50K<
80K
2023
Median Household Income
Average annual income as a pro athlete
57%
Lidia is one of many working athletes. According to USA Olympic data, 57% of athletes earn $50,000 or less annually, and 43% are employed part time or full time outside of their sports careers.
Statistics shows
In this economy?...
Not everyone is a Patrick Mahomes or a LeBron James with all the resources
$45M/year
$49M/year
The problem
Lack of time, trouble maintaining consistency with nutrition, and financial stress
How might we help busy athletes on tight budgets easily access affordable, nutritious chicken recipes?
All things chicken recipes that help you cook, budget and save time by meal prepping new recipes
Chick’Em All
Solution pillars/succession metrics
Less time cooking during the work days
Clear labeling of nutritional informations
Lower cost per meal using chicken to save money
By connecting users to local grocery stores and showing clear nutrition and prep time, the app saves time, supports budgeting, and empowers smarter food choices.
Time saver
Cost efficient
Know what you eat
Catch all the chicken recipes!
Main features
Home screen
The home screen focuses on recipe discovery through filtering and showcasing featured recipes based on user preferences.
Why filters on the home screen?
Filters were added to the home screen to help users quickly narrow down relevant content without navigating through multiple pages, reducing cognitive load and streamlining the discovery process.
Detailed recipe screen
This screen provides users with a brief recipe description along with key nutritional information to support their decision-making process when selecting meal prep recipes.
Why show this information?
Card sorting activities revealed that working athletes value quick access to macro nutrition details, overall calories, price per meal, and general prep time when deciding on meals.
Ordering ingredients
Users can quickly add the required ingredient to pickup or delivered to the desired location.
Why integrate ordering?
To address the key success pillar of time saving, integrating in app ingredient ordering, enabling users to customize ingredient lists and serving sizes, streamlining meal prep and reducing grocery planning time.
Video instruction screen
The screen provides step by step video instructions that help users follow along while cooking.
Why add a video option?
To enhance the user experience beyond static instructions identified in the competitive analysis, adding a video option that offers hands free, guided cooking with audio, repeatable steps, and automatic progression, making the process more intuitive and flexible for users.
Thinking of different ways to interact: Home
Inspired by TikTok and YouTube Shorts, the app surfaces recipes based on user behavior to encourage continuous, personalized engagement.
Why swiping?
Swiping offers a quick, intuitive way for users to browse content with minimal effort. It mirrors familiar interactions from popular social apps, making it easy to adopt and enjoyable to use. Swiping also supports a seamless flow of discovery, encouraging exploration and increasing time spent in the app.
Project summary
Chick’Em All delivers a focused MVP that empowers users to efficiently discover and prep chicken based meals by combining key features, recipe discovery, nutritional insights, in app ingredient ordering, and step by step video guidance, designed to support time saving, budget friendly cooking habits for busy individuals.
